Over the past few weeks, I’ve been reflecting deeply on my work and, more importantly, on its evolution.
Recently, I helped facilitate a two-day sustainability workshop with Future Green. It was hands-on, face-to-face, and filled with conversations beyond sticky notes or slides. We discussed real issues—community, purpose, waste, and growth. It reminded me how much design isn’t about pixels. It’s about people.
At the same time, Config 2025 was happening, and with it came a wave of new tools and announcements from Figma. Watching those sessions between workshops, I couldn’t help but feel a kind of duality:
On one hand, I’m deep in human-centred conversations, navigating ideas with live participants.
On the other hand, I’m watching how fast design tools are evolving to help us move faster, smarter, and more collaboratively online.
It made me pause and ask:
Am I still just a product designer? Or has the role changed into something broader?
🤔 Some days, I’m clearly a Product Designer
- Translating insight into interface
- Building experiences that make sense
- Thinking through flow, structure, and interaction
🗣️ Other days, I’m a Workshop Facilitator
- Creating space for alignment and shared insight
- Helping teams think together before building
- Turning ideas into structured, actionable plans
🔍 And sometimes, I’m a Researcher
- Observing behavior
- Asking questions
- Looking for patterns that reveal something deeper
đź’» Now, I’m also a Developer
- Building functional websites in Framer and Webflow
- Designing, developing, and publishing in a single flow
- Exploring the future of visual development with Figma Sites
But what ties all of this together?
Lately, I’ve been asking myself whether the tools I use—especially Figma—reflect this shift, too. We’re no longer just designing screens. We’re building shared knowledge, recording outcomes, teaching others through process files and workshop materials, and even scaling our thinking through AI.
Lately, I’ve been thinking more openly about what I do and how I understand it.
Because maybe the truth is:
I’m growing into something broader — and I’m still figuring out what to call it.
I’m still exploring how all of this connects. As I continue reading books like Click by Jake Knapp and learning from the 25 sessions at Config 2025, I hope to better understand how these roles and tools can come together in a meaningful and helpful way.
Until then, are you also juggling roles in your work? How do you describe what you do when your role keeps shifting?
#productdesign #uxthinking #research #workshops #futuregreen #figma #config2025 #visualdevelopment #framer #webflow #reflection
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